Our Services
Media Content
Day-to-day, brands are seeking to connect with their audiences, having an array of messages to relate to their customers; prospective or active. There is the need to create relatable contents loved by the audience and has the ability to engage them at their passion points. We create and produce broad or personalized contents that helps attract, engage and connect with customers and ultimately generate revenue.
Planning, Buying and Control
We believe that the success or otherwise of a brand in the ever-dynamic market starts and ends with the product and its placement. A strategic media planning and buying process helps businesses and brands connect with customers and prospects as they move through the four stages of the buyer journey, ultimately to the expected end, while ensuring return on investment.
Media Management
We understand how arduous it is sometimes to effectively manage operational bottlenecks and understand the nitty gritty of the media management process in order to fully ensure compliance in campaign execution. We’re here to lend a hand, from campaign management to media marketing and the entirety of media management processes for overall best results.
Humanitarian Communication, Marketing and Advocacy
As the government and Non-Governmental Organizations are engrossed with bringing social and environmental development to the vulnerable population, we are skilled at information gathering and dissemination through appropriate channels to the right audience, including their donors and entire populace. Our ability to propagate the activities of humanitarian actors from preparedness stage to implementation, monitoring and evaluation of programs/projects geared towards alleviating suffering of affected population in a dignified manner, is evident in our experience.
Our Capabilities
APCON APPROVAL
PLANNING / BUYING / NEGOTIATION
BRAND MANAGEMENT
COMPLIANCE / ROI ANALYTICS
CONTENT CREATION
MEDIA MARKETING
OUR TOOLS
Media Star
Media habit and usage study:
TV Audience Measurement Survey (TAMS)
Radio Audience Measurement Survey (RAMS)
Monthly diaries administered in 18 locations across the country
Media Express+
A tool for generating media plans, scheduling and media contract
Keeps record of campaign budget as implemented to date
Generates multi level reports as records of all transactions on brands and
activities cannot be deleted.